ADVIL

Nothing's stronger, longer lasting or better on your tough aches and pains than Advil. Not even Tylenol. For this campaign we wanted consumers to switch out their Tylenol for Advil and see for themselves. We used real people's stories of why they switched to bring home the message. 

Advil decided to change agencies before this campaign was created. Once aired, it was a huge success. Two spots achieved Millward-Brown’s top test scores. When Advil went to McGarryBowen - rather then use their new work, they continued to use our campaign and expanded on the idea by using celebrities. 

ART DIRECTOR - Complete concept to execution

DIRECTOR - RICH WAFER