As women we are a beautiful work in progress. Forever changing and evolving. Creating who we want to be day to day. Jewelry has become an essential tool in the daily act of self-creation. This is where Pandora comes in. Pandora is not just about charms. They can offer women the options they need to suit their many moods, styles, desires and heck, wallets! How do we get this across without alienating their charm loving ladies? Start where it all begins... your jewelry box. One that is as unique as the woman herself. Her palette to help her create what she will become that day. This is The Art Of You.
My jewelry box concept is what led Grey to win the pitch and what will help take Pandora in a fresh contemporary direction. Measured media ad spending in the U.S for Pandora is estimated at around $60 million. Imagine all the jewels a girl could get with that!
Art Direction / Design - Complete concept to execution
Photographer + Director - Melanie Acevedo
Still Life Photographer - Anna Wolf