Botox Cosmetic is the #1 selling product of it's kind in the world. It is the most effective way to treat both frown lines and crow's feet (sorry face creams). No wonder millions of women have trusted Botox Cosmetic.
With this campaign we wanted to reach more considerers and put their worries at ease. Some fear that they may look overdone or be seen as superficial. It's time they took a closer look at Botox Cosmetic. The results are natural and the women are confident and empowered. The days of looking like you've "had work done" is so done.
This campaign is currently a finalist in the DTC National Ad Awards.
Art Direction / Design - Complete concept to execution
Director - Tryan George
Photographer - Dorian Caster